Henrik Angelstig

Weekly Success Insights becomes Startup Builder

We only have a limited time on this earth, so we should always look to spend it on only the most meaningful things.

I love writing, and I love sharing my insights with others. But I’ve come to realize that I’m most passionate about startups and entrepreneurship.

I’ve therefore decided to pivot my blog from general advice on happiness and productivity to focusing exclusively on how to build a startup.

My new blog is called Startup Builder.

Startup Builder is a non-fluff blog that helps founders and VCs build great companies.

Think of it as a map for navigating your ship across a dangerous ocean. While you haven’t traveled everywhere, you can piece together a complete map from the ventures of 1,000 founders who came before you.

However, you only need the non-obvious insights – the pieces your map might miss.

That is what Startup Builder does.

If you want to check out Startup Builder, you can do so at: https://www.startupbuilder.blog.

Closing the final chapter of a project always has a melancholy feeling to it. I very much appreciate that you have been a loyal reader thus far, and I hope that you have gained useful value from the insights I’ve written about so far.

But now it’s time to head off toward new horizons!

You can expect the first post from Startup Builder shortly. I hope that you will find it even more useful than Weekly Success Insights!

Best wishes,

Henrik Angelstig


Feeling Low? Ask These 2 Questions To Reenergize Yourself

Lacking motivation is a natural part of being human. The task may not be enjoyable or we are just tired, and procrastinating provides an attractive escape. 

But what if there was a way to reenergize yourself when you felt low? I recently stumbled upon such a method. And it’s so simple that you only need to ask two questions:

  1. How am I feeling?
  2. What do I need?  

I discovered these questions on a gloomy Monday evening. I was four weeks into a startup accelerator and I had a ton of work to prepare for a big pitch I would hold on Wednesday. And I was so overwhelmed I just wanted to check out and collapse on my sofa. I was unsure of what the product should be. I didn’t have a clear idea of how we would make money. And I had no idea how I would put together a pitch deck to convincingly answer these questions in just two days. 

In short, my energy was about as low as it could get. 

But then I paused to ask myself:


“How am I feeling?” 

The answers came immediately: Overwhelmed. Lost. And (what surprised me)… Lonely. I was actually feeling alone with no clear sense of direction. 

You might think that naming all these negative emotions would just make me even more depressed, but it actually turned everything around! Until now, I couldn’t climb out of the hole I was stuck in, because I didn’t realize where I was stuck. It was like trying to read a map not knowing where I was on it. Naming my emotions had two benefits: 

  • It helped me realize my “emotional location”, so I could begin navigating my way back. 
  • It took the power out of the negative emotions, because now I knew what I was dealing with. I had faced loneliness many times before. I would overcome it this time again. 

The second question that then popped into my head was:


“What do I need?”


After some thinking, the answers I came up with were: To have company. To be appreciated. To feel needed. The feeling I craved was actually to be of service for others. And the best way I could be of service to others would be by working on my startup. 

Once I realized this, my motivation to throw myself back into work was completely refueled! Just 5 minutes before, working on my startup had been the last thing I wanted to do. Now, I didn’t want to do anything else. I ended up brainstorming many new ideas for both the product and revenue model, and was able to put these new insights into a great pitch deck for the big event on Wednesday.

After this event, I have begun using the two questions: 

  1. How am I feeling?
  2. What do I need?

To recharge whenever I feel low on energy. The reason these questions work so well is that they give you a roadmap. “How am I feeling” helps you realize where you are. “Who do I need?” helps you realize where you want to be. Once you know both the start and the end point on the map, the journey between them becomes clear. 

The next time your motivation hits its bottom, try asking yourself these two questions. Until you know where you are starting from and where you want to go, it’s impossible to know what you should do to recharge. But once you have these two points in place, the path forward is clear. And most often, that clarity alone will be everything you need for your motivation to come roaring back.